Employer guide · ZedHires Help
Tracking views and apply clicks in your dashboard
What the four stat cards on your dashboard mean, how they're counted, and how to use them to improve weak listings.
Every active job listing on ZedHires records two signals: views (how many unique people opened the listing) and apply clicks (how many started an application, via either the form or the email link). This article explains what the numbers on your dashboard mean and how to use them.
Where the numbers are
Open your dashboard. The four cards at the top summarise activity across all your listings.
Employer dashboard stat cards
- Active jobs — listings currently live (not archived, past deadline).
- Total views — unique sessions that opened any of your job detail pages. A visitor who refreshes a page ten times still counts as one view.
- Apply clicks — how many times a candidate started an application, either by submitting the form or clicking Apply by email.
- Upcoming deadlines — how many of your listings still have applications open.
Below the stats, each individual listing shows its own view and apply-click count.
How views are counted
A view fires the moment a candidate lands on a job detail page. We dedupe by session — so one person browsing three times in ten minutes is one view, not three. Search crawlers and monitoring bots are excluded.
How apply clicks are counted
An apply click fires in two places: when a candidate submits the inline application form on a job page, and when they click Apply by email. Both signals matter. The email path isn't an application we track end-to-end — the actual email is between the candidate and your inbox — but the click tells us they intended to apply.
Apply clicks will usually be lower than views. A view-to-click ratio of 3–5% is healthy. Below 1% suggests the role description isn't selling the role — rewrite the summary, add a salary range.
Using the numbers
Three patterns to watch for:
- High views, low clicks. The role is being found but not convincing people. Usually a description issue — vague responsibilities, no salary, no compelling "why work here".
- Low views, high clicks. The role resonates with the few who see it. Consider featuring the listing (contact us) or sharing it on LinkedIn — your hit rate is there, you just need more traffic.
- Both low. Title or category is wrong. Candidates searching for your role aren't finding the listing.
Analytics update within a few seconds of the event — there's no delay. If you post a role and immediately open it in another browser, you'll see the view count increment on refresh of the dashboard.
What's next
Applications — the actual candidates — live in the Applications tab of your dashboard. That's covered in the next article.